A bit about me

Hi, I’m Kara Pletcher

I’m an innovative designer with over 20 years of experience crafting compelling digital and print solutions. My passion lies in online media, where I’ve honed my skills in managing complex design systems, such as the Vans design system at VF Corporation, and creating impactful e-commerce enhancements.

As a creative problem-solver, I excel at tackling challenges and embracing new technologies, often becoming the go-to resource for sharing discoveries and insights. My detail-oriented, process-driven approach consistently drives efficiency and enhances team performance. I’m dedicated to streamlining workflows and empowering my peers, ensuring every project is both seamless and successful.

Collaboration fuels my creativity, and I thrive in environments where teamwork sparks innovation. Over the years, I’ve built strong professional connections and lifelong friendships that enrich my work and personal growth.

Let’s create something extraordinary together!

Image of Kara Pletcher

My values

01

Show kindness and respect

Listening to understand is an underrated skill that conveys both kindness and respect. Disagreements are easily resolved when parties demonstrate that courtesy.

02

Get things done

Stay focused, follow creative processes, and and hit those deadlines! Be flexible but realistic when projects go awry. Organization and planning are key to meeting this criteria.

03

Be easy to work with

Everything is design by committee, so stay flexible about changes. Be someone that reliably offers ideas and inspiration towards solving problems at hand. It’s ok to not know the answer immediately.

04

Have a growth mindset

Stay current with industry trends and innovations. Champion opportunities to learn new tools and processes.

05

Find solutions, avoid drama

Project swirl is inevitable and complaining won’t change anything. Seek to understand what isn’t working and offer up new ideas.

06

Help others succeed

Build strong teams with communication and trust. Every person has unique experiences that others can learn from. Offer actionable feedback and helpful solutions.

Experience

2022–2024
Senior Visual Designer

VF Corporation, Remote

2022–2024
2022
Visual Designer

Experis / Manpower Group, Remote

2022
2014–2022
Senior Creative Designer, Web

American Girl, Inc., Middleton, WI

2014–2022
2013–2014
Senior Graphic Designer, Bookseller Marketing

American Girl, Inc., Middleton, WI

2013–2014
2009–2013
Art Director, Retail Marketing

American Girl, Inc., Middleton, WI

2009–2013
2002–2009
Senior Graphic Designer, Retail Visual & Packaging

American Girl, Inc., Middleton, WI

2002–2009
2002
Graphics Specialist

Newell Brands, Madison, WI

2002
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