A bit about me
Hi, I’m Kara Pletcher
I’m an innovative designer with over 20 years of experience crafting compelling digital and print solutions. My passion lies in online media, where I’ve honed my skills in managing complex design systems, such as the Vans design system at VF Corporation, and creating impactful e-commerce enhancements.
As a creative problem-solver, I excel at tackling challenges and embracing new technologies, often becoming the go-to resource for sharing discoveries and insights. My detail-oriented, process-driven approach consistently drives efficiency and enhances team performance. I’m dedicated to streamlining workflows and empowering my peers, ensuring every project is both seamless and successful.
Collaboration fuels my creativity, and I thrive in environments where teamwork sparks innovation. Over the years, I’ve built strong professional connections and lifelong friendships that enrich my work and personal growth.
Let’s create something extraordinary together!

My values
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Experience
Senior Visual Designer
VF Corporation, Remote
Visual Designer
Experis / Manpower Group, Remote
Senior Creative Designer, Web
American Girl, Inc., Middleton, WI
Senior Graphic Designer, Bookseller Marketing
American Girl, Inc., Middleton, WI
Art Director, Retail Marketing
American Girl, Inc., Middleton, WI
Senior Graphic Designer, Retail Visual & Packaging
American Girl, Inc., Middleton, WI
Graphics Specialist
Newell Brands, Madison, WI