featured image for display banners project

Display Banners

American Girl digital ad campaigns and interactive messaging

Objectives

Created awareness of new products and program offerings using paid advertising on websites with similar demographics.

My role

Visual Designer, Web Designer

Masterbrand templates

An evergreen template that can quickly be changed without a complete redesign every time.

Brand awareness
Promotions
Rewards offers
Dynamic skus

Sub-brand templates

An evergreen template that prioritizes sub-brand over master brand messaging

Sub-brand messaging
Dynamic skus

Animated banners

Small sampling of banner animations

Property of Mattel, Inc.

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