Kara Pletcher

Looking for your next visual designer? From branding and web design to the development of design systems, I’m dedicated to crafting impactful experiences.

More about me

Select work

Featured image for Vans redesign project

Design System , UI Design , Visual Design

UI Redesign

Modernized and improved the existing Vans design system

Featured image for American Girl Shopify project

Design System , UI Design , Visual Design

Platform Migration

Migrated and enhanced American Girl’s design system from AEM to the Shopify platform

Featured image for the American Girl Reservations project

UI Design , Visual Design

Reservations System

Online booking system servicing American Girl Store locations

Featured image for girl of the year, Lea Clark project

Brand Identity , Style Guide , UI Design , Visual Design

Product Campaign

American Girl digital initiative for Girl of the Year, Lea Clark

Brand Identity , Style Guide , Visual Design

Display Banners

American Girl digital ad campaigns and interactive messaging

Brand Identity , Style Guide , Visual Design

Email Marketing

Samples of email templates and marketing designs for American Girl initiatives.

Contact

kp@karapletcher.com

kp@karapletcher.com